About
Fifteen years building the people side of start-ups.

3 years as VP of People at VC-backed XYZ Reality, supporting Series B readiness through rebuilding the People function's in-house talent team, improving systems and operating model, improving talent density and supporting the C-suite and VPs through significant change programmes.
5 years as VP of People at Arrival, where we scaled from 250 to 2,900+ people across 10+ countries, became LinkedIn's No.1 Top UK Start-up in 2020, and supported the C-suite through a NASDAQ listing at a $16bn valuation. I also led two global restructures affecting 1,000+ people.
Repeatedly re-designed stage appropriate people systems from first hires to exit.
Head of Talent at Series D Secret Escapes delivering 180+ hires a year. Head of Talent at Google Ventures-backed Wonderbly (acquired by Penguin Random House). Founder of Market Mavens placing top business-school talent into start-ups, consultancies and hedge funds.
Credentials
- Trained Coach, Human Technics Advanced Executive Coaching
- MBA, Imperial College Business School
Personal
Developing people is the most rewarding undertaking.
Principles
Measurable Impact
Outcomes measured and moved within 90 days.
Courage over comfort
The comfortable option is usually the expensive one.
Systems that outlast me
Capability built in, not borrowed.
Care for the whole person
Supported leaders perform at their best.